Complete Guide to Meta Tags for Blogger (50+ Tags Explained)
Meta tags are essential HTML elements that define metadata for your website. They don’t directly appear on the page but play a crucial role in SEO, social sharing, accessibility, security, and browser behavior. Below is a comprehensive list of important meta tags you can use in your Blogger template, with their purpose, benefits, and code examples.
1. Charset
Purpose: Defines character encoding.
Benefits: Ensures proper display of all languages.
<meta charset="UTF-8">2. Viewport
Purpose: Makes pages responsive.
Benefits: Improves mobile SEO and UX.
<meta name="viewport" content="width=device-width, initial-scale=1">3. Description
Purpose: Short summary for search engines.
Benefits: Boosts click-through rate in SERPs.
<meta name="description" content="Your blog description">4. Keywords
Purpose: Defines keywords (less relevant now).
Benefits: May help niche queries.
<meta name="keywords" content="blogging, SEO, blogger meta tags">5. Author
Purpose: Identifies the content creator.
Benefits: Enhances authority & branding.
<meta name="author" content="Your Name">6. Robots
Purpose: Controls indexing & crawling.
Benefits: Manage SEO visibility.
<meta name="robots" content="index, follow">7. Googlebot
Purpose: Special rules for Google’s crawler.
Benefits: Fine-tunes Google indexing.
<meta name="googlebot" content="index, follow">8. Open Graph (OG) Tags
Purpose: Social sharing preview (Facebook, LinkedIn).
Benefits: Attractive snippets on social media.
<meta property="og:title" content="Blog Title">
<meta property="og:description" content="Blog Description">
<meta property="og:image" content="https://yourblog.com/image.jpg">
<meta property="og:url" content="https://yourblog.com">9. Twitter Card
Purpose: Twitter-specific preview.
Benefits: Improves engagement on Twitter.
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="Blog Title">
<meta name="twitter:description" content="Blog Description">
<meta name="twitter:image" content="https://yourblog.com/image.jpg">10. Canonical
Purpose: Prevents duplicate content issues.
Benefits: Consolidates SEO authority.
<link rel="canonical" href="https://yourblog.com">11. Content-Language
Purpose: Specifies language.
Benefits: Helps search engines/local SEO.
<meta http-equiv="content-language" content="en">12. Refresh / Redirect
Purpose: Auto-refresh or redirect.
Benefits: Useful for auto-navigation.
<meta http-equiv="refresh" content="30;url=https://yourblog.com">13. Content Security Policy (CSP)
Purpose: Defines allowed content sources.
Benefits: Blocks XSS and injections.
<meta http-equiv="Content-Security-Policy" content="default-src 'self'">14. X-UA-Compatible
Purpose: Rendering rules for Internet Explorer.
Benefits: Uses latest IE engine.
<meta http-equiv="X-UA-Compatible" content="IE=edge">15. Facebook App ID
Purpose: Connects blog with Facebook app.
Benefits: Enhanced sharing analytics.
<meta property="fb:app_id" content="YOUR_APP_ID">16. Theme Color
Purpose: Sets browser toolbar color (mobile).
Benefits: Improves branding on devices.
<meta name="theme-color" content="#ffffff">17. Referrer Policy
Purpose: Controls referrer information.
Benefits: Enhances privacy & security.
<meta name="referrer" content="no-referrer-when-downgrade">18. Apple Touch Icon
Purpose: Icon for iOS home screen.
Benefits: Brand recognition on Apple devices.
<link rel="apple-touch-icon" href="https://yourblog.com/icon.png">19. Manifest
Purpose: Defines PWA settings.
Benefits: Makes blog installable.
<link rel="manifest" href="/manifest.json">20. Cache-Control
Purpose: Defines browser caching rules.
Benefits: Improves performance.
<meta http-equiv="Cache-Control" content="max-age=31536000">21. Pragma
Purpose: Older cache-control fallback.
Benefits: Ensures caching behavior.
<meta http-equiv="Pragma" content="no-cache">22. Expires
Purpose: Defines cache expiration date.
Benefits: Controls content freshness.
<meta http-equiv="expires" content="Wed, 21 Oct 2025 07:28:00 GMT">23. HandheldFriendly
Purpose: Indicates mobile compatibility.
Benefits: Older devices/mobile browsers.
<meta name="HandheldFriendly" content="true">24. MobileOptimized
Purpose: Tells browsers site is mobile-optimized.
Benefits: Improves mobile UX.
<meta name="MobileOptimized" content="width">25. Generator
Purpose: Identifies CMS/software.
Benefits: Branding or hidden tracking.
<meta name="generator" content="Blogger">26. Distribution
Purpose: Specifies distribution (web/global).
Benefits: Helps with search indexing.
<meta name="distribution" content="global">27. Rating
Purpose: Defines content rating.
Benefits: Parental/adult content filters.
<meta name="rating" content="general">28. Revisit-After
Purpose: Suggests re-crawl frequency.
Benefits: Helps crawlers refresh faster.
<meta name="revisit-after" content="7 days">29. Copyright
Purpose: Declares copyright ownership.
Benefits: Legal protection & branding.
<meta name="copyright" content="© 2025 Your Blog Name">30. Subject
Purpose: Defines the subject of your site.
Benefits: Adds clarity for engines/directories.
<meta name="subject" content="Blogger SEO and Web Development">31. Geo Tags (for Local SEO)
Purpose: Defines geographic location.
Benefits: Improves local SEO rankings.
<meta name="geo.region" content="US-CA">
<meta name="geo.placename" content="Los Angeles">
<meta name="geo.position" content="34.052235;-118.243683">
<meta name="ICBM" content="34.052235, -118.243683">32. Dublin Core (DC) Title
Purpose: Standardized metadata for libraries and archives.
Benefits: Increases compatibility with scholarly and archival systems.
<meta name="DC.title" content="Your Blog Title">33. Dublin Core (DC) Creator
Purpose: Defines the creator/author of the content.
Benefits: Standardized recognition across metadata directories.
<meta name="DC.creator" content="Your Name">34. Dublin Core (DC) Subject
Purpose: Specifies subject classification.
Benefits: Improves semantic discoverability.
<meta name="DC.subject" content="SEO, Blogging, Web Development">35. Dublin Core (DC) Description
Purpose: Equivalent to meta description but standardized.
Benefits: Adds metadata depth.
<meta name="DC.description" content="Detailed guide to Blogger meta tags">36. Dublin Core (DC) Publisher
Purpose: Defines the publisher of the content.
Benefits: Adds credibility for institutions.
<meta name="DC.publisher" content="Your Blog Name">37. Dublin Core (DC) Date
Purpose: Specifies date of content creation or publication.
Benefits: Helps with historical archiving.
<meta name="DC.date" content="2025-08-26">38. Dublin Core (DC) Language
Purpose: Defines language in DC format.
Benefits: Accessibility and metadata consistency.
<meta name="DC.language" content="en">39. Generator (Extended)
Purpose: Identifies the software/platform used.
Benefits: Helpful for CMS tracking.
<meta name="generator" content="Blogger 2025">40. Application Name
Purpose: Identifies the web application name.
Benefits: Useful for PWA or app integration.
<meta name="application-name" content="Maxon Blog">41. Format-Detection (iOS)
Purpose: Prevents iOS from auto-detecting phone numbers.
Benefits: Keeps design consistent.
<meta name="format-detection" content="telephone=no">42. Apple Mobile Web App Capable
Purpose: Enables full-screen mode when saved on iOS.
Benefits: Enhances mobile app-like experience.
<meta name="apple-mobile-web-app-capable" content="yes">43. Apple Mobile Web App Status Bar Style
Purpose: Controls iOS Safari status bar style.
Benefits: Branding consistency in mobile apps.
<meta name="apple-mobile-web-app-status-bar-style" content="black-translucent">44. msapplication-TileColor
Purpose: Defines Windows tile color.
Benefits: Branding for Windows pinned sites.
<meta name="msapplication-TileColor" content="#2b5797">45. msapplication-TileImage
Purpose: Defines Windows tile image.
Benefits: Better branding in Windows start menu.
<meta name="msapplication-TileImage" content="/tile-icon.png">46. msapplication-config
Purpose: Links to XML file for Windows tiles.
Benefits: Customizes tile layouts.
<meta name="msapplication-config" content="/browserconfig.xml">47. OG:Site Name
Purpose: Defines the site name for Open Graph.
Benefits: Consistent branding on social media.
<meta property="og:site_name" content="Maxon Blog">48. OG:Type
Purpose: Defines content type (article, website, video).
Benefits: Optimizes social sharing previews.
<meta property="og:type" content="article">49. Twitter:Site
Purpose: Associates content with Twitter handle.
Benefits: Improves brand visibility on Twitter.
<meta name="twitter:site" content="@yourhandle">50. Twitter:Creator
Purpose: Specifies author’s Twitter handle.
Benefits: Credits authorship on Twitter shares.
<meta name="twitter:creator" content="@creatorhandle">51. Pinterest Rich Pins
Purpose: Defines metadata for Pinterest sharing.
Benefits: Improves content reach on Pinterest.
<meta property="article:author" content="https://www.facebook.com/yourprofile">Conclusion
By combining these 50+ meta tags, you can optimize your Blogger blog for SEO, performance, security, and social sharing. Always tailor the values to your site’s content and goals. Not all tags are required, but the right combination builds strong online presence, trust, and visibility.
